Prior to seeing the former trailer, 18% of respondents said they were likely to watch this apocalyptic rom-com.
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“Love and Monsters” was more popular with members after they viewed the trailer than “The Trial of the Chicago 7”. Based on the infamous 1969 trial, this powerful political film follows a group of seven defendants charged by the federal government for protesting against the Vietnam war. “The Trial of the Chicago 7” comes from Academy award-winning writer-director Aaron Sorkin. Seven years after the Monsterpocalypse, “Love and Monsters” follows a young man trying to reconnect with his high school girlfriend (and avoid being eaten by monsters). Tied for the second most effective trailer this week are the star-studded Netflix film “The Trial of the Chicago 7” and the video-on-demand adventure comedy “Love and Monsters”.
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Of those who indicated that they were likely to see this revenge thriller after watching the trailer, 76% said they would rather skip the movie theater and watch it via streaming or download services at a later date. YouGov Direct users, however, did not seem to be interested in watching “Honest Thief” in cinemas. A further 51% of YouGov Direct users said they enjoyed the thriller’s “story or theme”. So what made “Honest Thief” stand out from the crowd? Liam Neeson appears to have been a particular draw, as when we asked users what they liked best about the trailer nearly a third said it was”‘one or more of the actors depicted”.
Members awarded the second highest rating to the Disney+ teen drama “Clouds” (3.7). This is compared to a median score of 3.5 for all trailers tested to date. Of all the trailers we tested this week, “Honest Thief” came out on top with a score of 3.9 out of a possible 5.0. YouGov also asks respondents to tell us how good or bad they think a movie will be, based on the trailer. Of those who said they were fans of genre, 60% said they were likely to watch the flick post trailer. Watchers who like crime dramas were especially enthusiastic about Neeson's latest offering. After watching the trailer, that number jumped to nearly half of all viewers (46%). Learn more about YouGov Direct and find YouGov Direct on the App Store and on Google Play.īefore viewing the trailer, 14% of respondents said they were very or somewhat likely to see this “Honest Thief”. Thousands of people provide immediate feedback on movie trailers using the YouGov Direct platform. Liam Neeson stars in “Honest Thief” as a notorious bank robber who turns himself in, only to be double-crossed by two ruthless FBI agents.Įach week YouGov Direct investigates how effective a collection of movie trailers are in persuading people to consider seeing a film, what they think about the content of the trailer, and how good or bad they expect the movie to be.
Go without expectations and find Liam Neeson again ready to beat around without mercy.The man with a very particular set of skills is back, and he’s in this week's most effective trailer. And 'Honest Thief', telling the story of a thief looking for redemption after falling in love, offers all the ways for the audience to laugh, have fun and watch time pass with a smile on their face and adrenaline up there. However, the key to productions is still fun. It's already a bit tired of this formula. Directed by an apathetic Mark Williams ('A Family Man'), the feature film brings all the elements we have seen in these other films of the actor: fighting, an extremely honest protagonist trying to do something bizarrely human and natural and a predictable ending. This is the case of 'Non-Stop', 'Unknown' and now 'Honest Thief'. After the beatings to save his daughter in 'Taken', the British actor found himself in this seemingly purposeless action cinema, but that is too much fun. Liam Neeson is one of those actors who found a niche in the movies to call his own.
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